Filming Guidelines – Instagram Reel
Length
20 to 30 seconds maximum
Format
- Vertical (9:16)
- Recommended resolution: 1080 × 1920 (HD)
- Film with your phone held vertically
Framing and image
- Chest-up or medium shot (avoid filming too far away)
- Face clearly visible
- Film in a recognizable Milton-Parc location (shop, street, café, park, storefront)
- Avoid backlighting (do not film facing the sun or a window)
Sound
- Speak clearly
- Avoid very noisy environments
- If possible, use earphones with a microphone or keep the phone close
Content
- Speak naturally and spontaneously
- Answer a simple question, for example:
- Why do you like Milton-Parc?
- What is your favorite local business and why?
- Why do you come here instead of elsewhere?
Suggested structure
- Quick introduction (1–2 s)
“I’m a student / visitor and…”
- Main message (15–20 s)
Your opinion or favorite spot
- Closing (3–5 s)
“That’s why I love Milton-Parc”
Style
- Authentic, positive, human
- No on-screen text required (we will add it)
- Smile and be yourself
Avoid
- Loud background music
- Heavy filters
- Logos or brands unrelated to the neighborhood
- Negative or political statements
Submission
- Send the video by direct message or share @lemiltonparc
- By submitting or poster you grant permission to the Milton-Parc Merchants Alliance to share it on Instagram, Facebook, and TikTok